Pankaj & Nidhi launched their label in 2006.
Celebrated for their "fresh & crisp sensibility", this talented couple pushes the envelope when it comes to creativity and innovation. Their designs are truly eclectic, with a generous use of colors, inspired by craftsmanship, symbolic and cultural objects from all over the world. Pankaj & Nidhi invent a contemporary language, create clothes that tell stories, for women who prize authenticity and seek sparkling originality.
The rise of the label has been spectacular and orders flow in from retailers of quality designs on every continent. At home in India, their designs have been for years among the top sellers at leading fashion retailers across the country in important urban centres. They are now in demand as a popular choice for accessing the hinterland’s hunger for good value cutting edge designs by leading fashion websites. Their own flagship stores at Mumbai, New Delhi and Bangalore provide their aficionados with the most current offerings and help them keep in touch with and respond to developing style requirements. Deriving from this they are one of the few labels in the country which have struck the right balance in winning both critical acclaim and commercial success with their innovative and wearable clothes which are also in great demand by celebrities and their stylists.
Pankaj graduated with top honors from the National Institute of Fashion Technology (N.I.F.T.). He won the 'Uma Nath Gold Medal' for topping academics and the 'Ritu Kumar' Award for Best Graduating Collection 1995. He also won the first Smirnoff International Fashion Award in 1994.
After that, he worked with one of the India's leading designers as Head of Design for 10 years. During his tenure there, he met and married his colleague Nidhi, who is a bright and creative alumnus of N.I.F.T. She worked with one of India's leading Export Firms, The Creative Group which designs & produces for some of the biggest labels in Europe.
In October 2010 they won the Grand First Prize at the International Apparel Federation's International Fashion Award at the World Apparel Convention in Hong Kong.
They are the winners of the iconic International Woolmark Prize, 2012, India.
In August 2012, they were chosen as Grand Finale designers, a first for one of India's younger talents, for Lakme Fashion Week where their collection was received with a standing ovation.
They have been honored with several Elle Style Awards, the most recent and most prestigious of which was Elle Designer of the Year 2012. The others have been Elle Shape Shifters for 2011, Elle Best Women's Prêt-a-porter in 2009 and Elle Best Debutant Designer in 2008.
Pankaj and Nidhi have been happily married for ten years now and are proud parents of an adorable little girl.